Start Google Advertising Today with A Free R600 Voucher when you spend minimum R200 on your campaign.
It can take months to get ranked on Google and PPC bridges the gap by bringing visitors instantly.
Control Your Spend
Control your spend by setting your limits and keeping your finger on your budget all the time.
You can be found for a wider range of keywords than you can achieve with SEO.
You can’t set up a PPC campaign without picking the target keywords carefully. These are the phrases searchers would use to find your site and must be relevant. These are organised into groups and sub-groups of like phrases which form the basis of the individual ads that make up your campaigns. Our Google AdWords Specialists use a range of tools to build these lists and regularly review them in light of results.
It is proven that more visitors convert to customers if the ad takes them to a page relevant to their search rather than to the site’s home page
The way a PPC ad is written has a major influence on its success in drawing relevant visitors. Where possible we make sure the ad should incorporate the keyword searched for; it needs to accurately portray what is on offer to limit paid visits to interested parties only.
The greatest success in PPC comes from methodically working on the ads to improve both the click-through rate and the conversion rate.
We cannot assess the success of your Adwords PPC campaigns without measuring the results. i.e how many visitors you get, where they come from, what they searched for and which pages they viewed. We look at specific actions on the site, such as entering an enquiry or placing an order, and track the visitors who bought or enquired right back to their origin.
Once all is set up, as defined in steps 1 to 5, your site enters the support and promotion phase. We agree objectives with you for the growth of the site. This might be expressed as numbers of visitors, numbers of enquiries, order value or a combination of these depending on the characteristics of your business.
We then as an advertising agency regularly monitor, change and test the ads so that we achieve constant progress towards the objectives. We also identify new opportunities for increased traffic and advise these to you as they emerge.